Inbound or Outbound Marketing, Which Do You Use?

marketingAre you a business owner? Then you know all about the importance of marketing your business and spreading the word about your products and services. The success of your business depends greatly on the marketing you do. No marketing = no customers. Traditionally, outbound marketing has been the go to when it comes to marketing but it has really changed over the last few years.  Companies have been turning to inbound marketing for their advertising strategies. At the same time, there are people out there who might not be familiar with the differences between the two. Once you understand the pluses and minuses, you will be able to create a better marketing plan for your company and brand.

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Everything is Better in Bulk

Bulk EmailsWhen it comes to any business, whether you already have clients or trying to get new ones, you still need to communicate with them. If there isn’t a regular communication between the two parties, the businesses most likely lose market. But who has the time to draft a unique email to everyone on their subscriber list? By the time you’re done with all the individual emails, you have no time to actually focus on other aspects of your growing business.

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Everyone Loves a Welcome Party!

TargetThe “welcome email” is the best way to solidify the connection with your new reader. You have to keep in mind that once you have sent out the welcome email, you have now been invited into the subscriber’s world and they actually want to hear from you – so long that the content is actually relevant to them. The stakes are high so go big or go home!

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