Your website looks great, but do you know if your pages are up to par from a search engine’s point of view? Search engines look for particular criteria as part of their process in determining where your website appears in search results. It’s important to make sure that each of your pages is technically optimized so that they perform as well as they look. Here are a few items for you to review on your pages:
An invalid page is a page that doesn’t work or does not exist. Clicking on this page URL will result in an error. The main reason for an invalid page is that the page has been removed or moved to a different location.
PAGES WITHOUT TITLE
A <title> tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site.
PAGES WITHOUT META KEYWORDS
The <meta name=”keywords”> tag is used by some search engines. It helps the search engine to match keywords provided in this tag with content of the page. Based on this match, some search engines might increase or decrease your page ranking.
PAGES WITHOUT META DESCRIPTION
The <meta name=”description”> tag is used by visitors and search engines. This tag provides a brief description of the page and since it is used by search engines, it has a correlation with your search engine rankings.
PAGES WITH MORE THAN 100 LINKS
There is no hard limit set by search engines in terms of the number of links on a web page. In general, it is a good idea to keep the total number of links to less than 100, otherwise you are at risk that the search engine will not process the page.
PAGES WITH LONG TITLE
Page title contents are displayed as part of the search result by search engines. For visitors, as well as for the search engines, keep your title short and meaningful. Long titles are going to be cut off by the search engines.
PAGES WITH LONG META DESCRIPTION
Search engines will generally truncate description meta tags beyond 150 characters. For optimal results, try to keep your description concise and shorter than 200 characters.
PAGES WITH LOW PERFORMANCE
Some of the search engines check how the page performs. They basically measure the time from the beginning of the http request to the moment when the page response is available. You may receive a higher ranking if your page loads faster.
PAGES WITHOUT ANY HEADINGS
Pages use <html> tags or HTTP headers to present the structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important. This tag is an important component of your web site and provides useful information to search engines as well as visitors to your web site.
PAGES WITHOUT RICH SNIPPETS
Rich Snippets give users convenient summary information about their search results at a glance. The help users find your page by showing them a small sample of that content – the “snippet.”
ConnectedView will help you identify if you have any issues with these criteria, plus many others. It is all reported to you in an easy to read report that you can pass along to your website support folks. Making these changes will help you have a website that is both beautiful and technically sound. We’d love to show you how we can help – click here for more information on our Website Analysis Tool.