Blogging seems like something that started not too long but actually it started to take off in the 90’s. The idea behind it was to offer a unique way for people to share their point of view, frame of mind, experiences, and thoughts.
In this day and age, every Tom, Dick, and Harry has a blog. From Fortune 500 companies to mom-and-pop shops, companies are making the most of blogging to grow their digital presence. As a matter of fact, if your company site does not have a blog that is kept up with on a regular basis, then you are missing out on a huge chance to increase your firm’s visibility and, as a result, increase your digital reach.
Your website looks great, but do you know if your pages are up to par from a search engine’s point of view? Search engines look for particular criteria as part of their process in determining where your website appears in search results. It’s important to make sure that each of your pages is technically optimized so that they perform as well as they look. Here are a few items for you to review on your pages:
You want to be found on the web. The Google Webmasters want to help you achieve that goal.
That’s why the team behind the search engine offers tools and advice so you can make the most of your web presence.
One of those tools is a series of videos (posted to YouTube, natch) in which Matt Cutts, Google’s head of webspam, answers questions from users. In a great video posted earlier this week, Matt compiled some of the most common SEO mistakes he sees.
Whether you maintain your own website or have someone else do it for you, check out the video and then make sure you’re not doing any of these things. Continue reading
If a tree falls in the woods, will anybody hear it?
Now let’s rephrase the question: If a website goes live, will anybody find it?
Not unless it’s been optimized to be found by search engines.
Search engine optimization (SEO) is one of the most important aspects of inbound marketing, and knowing how to make the most of search engines, and traffic that may come your way as a result of them, is critical.
If you haven’t the foggiest idea what SEO is or how you can optimize your website, don’t worry. Today we’re just going to focus on one aspect of it: keywords. Knowing your business’ keywords and how to use them is one of the most important ways to make your website easily findable by people searching on Google, Bing, or Yahoo!. Continue reading
Did you ever wonder how your website compares to your competitors’ websites?
It’s important to know if other websites are showing up instead of yours when people search using certain keywords.
One way to do this is to go to the various search engines, such as Google, Bing, or Yahoo, type in a keyword, hit Search, and then analyze the results to see where your website appears compared to your competitors.
But, that can take time away from more important things.
We have a better solution. Continue reading