Are your Email Campaigns getting Abuse Complaints?

SpamSign2Junk mail – it’s evil and we all get it. Almost every website out there has a link concerning “email abuse”. But what does “email abuse” even mean? It occurs when unwanted spam is sent, such as third party ads, offensive content and even threats via email.  When the recipient reports the email as spam, the sender receives an abuse complaint. The process that alerts senders about the abuse complaint is called a Feedback Loop

In the Feedback Loop, the ISP of the person receiving the email reports the complaint back to sender.  The Feedback Loop process is very important to you as a sender, because it will directly affect how your emails are delivered in the future.  The more complaints you have, the less likely your email is to land in inboxes.  Chances are that your email will go to the junk folder next time.

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How to Avoid Being Seen as a Spammer and Build Your Deliverability Reputation over Time

No Spam Barrier Blockade Barricade E-Mail FilterGetting an email into your subscribers’ inboxes shouldn’t be a challenge. After all, these are people who have asked to hear from you, so they want your email messages.

But thanks — or rather, no thanks — to spammers, email clients like Gmail, Yahoo!, AOL, and Outlook.com are on their guard nowadays, and are doing what they can to preserve the user experience, tightening and refining their spam filters to keep out the unwanted messages.

The good news is that there are things you can do to get on the email clients’ good side and ensure that your emails will be considered legitimate messages and not spam. Even better: They’re not hard to do.

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550 Reasons Why Your Email Marketing Message Was Considered Spam

spamAlright, so the headline of this blog post isn’t exactly accurate. But there’s a reason for that.

It’s because that’s one example of the kind of misleading subject line many spammers use to get recipients to open their emails. (Did it get you to click through and read this blog post?)

And unfortunately, what the spammers are doing is making it harder for legitimate senders like you — businesses and organizations that have important information they want to share with customers — to get through to subscribers. Continue reading