It’s a war out there and SPAM is enemy number one! There are plenty of casualties – valid emails are being wrongly channeled by spam filters to bulk folders. If your marketing results are suffering because you are struggling to reach inboxes, keep reading for some useful tips.
Junk mail – it’s evil and we all get it. Almost every website out there has a link concerning “email abuse”. But what does “email abuse” even mean? It occurs when unwanted spam is sent, such as third party ads, offensive content and even threats via email. When the recipient reports the email as spam, the sender receives an abuse complaint. The process that alerts senders about the abuse complaint is called a Feedback Loop
In the Feedback Loop, the ISP of the person receiving the email reports the complaint back to sender. The Feedback Loop process is very important to you as a sender, because it will directly affect how your emails are delivered in the future. The more complaints you have, the less likely your email is to land in inboxes. Chances are that your email will go to the junk folder next time.
But thanks — or rather, no thanks — to spammers, email clients like Gmail, Yahoo!, AOL, and Outlook.com are on their guard nowadays, and are doing what they can to preserve the user experience, tightening and refining their spam filters to keep out the unwanted messages.
The good news is that there are things you can do to get on the email clients’ good side and ensure that your emails will be considered legitimate messages and not spam. Even better: They’re not hard to do.
It’s because that’s one example of the kind of misleading subject line many spammers use to get recipients to open their emails. (Did it get you to click through and read this blog post?)
And unfortunately, what the spammers are doing is making it harder for legitimate senders like you — businesses and organizations that have important information they want to share with customers — to get through to subscribers. Continue reading