Tips for Using Social Media to Your Advantage

Social MediaWith the population being over 7 billion, it might seems like the world is huge but really we are all closer than ever thanks to social media. All these new modernisms have made our lives much more convenient when it comes to reaching out to old friends/relatives. Yet these new platforms are even more reliable and effective for marketers and people in the business world who are looking to increase sales.

We have put together a few tips on how to use social media to increase your sales.

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Be Gone, Writer’s Block! Here Are 7 Ways to Come Up with Great Content Ideas

IdeasAre you one of those people for whom a blank piece of paper is the most terrifying thing?

Do you freak out at the prospect of writing blog posts, posting to social media, or sending email campaigns to your customers?

If yes, then you should know you’re not alone. Even the most prolific of writers sometimes get that uneasy feeling when it comes to putting finger to keyboard. What am I going to write about now? (Been there, said that.)

One thing I like to do to avoid writer’s block is keep a running list of ideas at my desk, so I’m never at a loss when it comes time to write another blog post. The second I think of an idea, I write it down. That way, I won’t forget it later. (Sometimes, I’ll even write the first paragraph or two while it’s fresh in my mind.)

For a busy small-business person who needs to fill an email newsletter, blog, or social media profile on a regular basis, coming up with ideas can be daunting. But it doesn’t have to be.

Here are 7 ways to come up with content ideas. Continue reading

Do You Know Who Your Competitors Are?

SpyIf you’re anything like me, then you’re a fan of spy movies and TV shows.

After all, who doesn’t enjoy watching a James Bond or Sydney Bristow kick butt as they go after the bad guys and save the world?

Of course, before any of that action can take place, there’s a lot of research done to find out exactly who the bad guys are. That’s where a team of investigators and agents come in who don’t get to take part in the car chases or gunplay, but whose roles are just as important.

Business is not a game of good guys and bad guys, but the spying metaphor is still reasonably apt because you need to know who you’re up against before you can be a real competitor in your area or industry.

So with that in mind, here are 7 ways to figure out who you’re up against so you can “spy” on the right businesses and keep pace with your competitors. Continue reading

Are Your Outbound and Inbound Marketing Efforts Hitting the Sweet Spot?

CupcakesIt wasn’t so long ago that marketers were screaming from the rooftops about their new favorite duo: Email marketing and social media.

They’re like peanut butter and jelly!

Peas and carrots!

Batman and Robin!

Two great tools that work even better when used together!

Fast forward a couple years, and the fact that email and social media go together is old news. (Yawn.) Now there’s a new favorite marketing team: Outbound and inbound.

Most of the marketing you do now is probably of the outbound variety. Email, social media, online surveys … those are all outbound communications. “Push” messaging, if you will.

On the other hand, inbound marketing is a catch-all term for the activities that increase the amount of website traffic that comes your way organically. I’m talking about content marketing (blogging, etc.) and search-engine optimization (SEO), among other things — tactics that make it easier for potential customers to find you on their own. Continue reading