Watch Ollie the Chocolatier discover a new and connected way to handle his online marketing, allowing him to spend less time and money and focus more on growing the business.
You want to be found on the web. The Google Webmasters want to help you achieve that goal.
That’s why the team behind the search engine offers tools and advice so you can make the most of your web presence.
One of those tools is a series of videos (posted to YouTube, natch) in which Matt Cutts, Google’s head of webspam, answers questions from users. In a great video posted earlier this week, Matt compiled some of the most common SEO mistakes he sees.
Whether you maintain your own website or have someone else do it for you, check out the video and then make sure you’re not doing any of these things. Continue reading
If a tree falls in the woods, will anybody hear it?
Now let’s rephrase the question: If a website goes live, will anybody find it?
Not unless it’s been optimized to be found by search engines.
Search engine optimization (SEO) is one of the most important aspects of inbound marketing, and knowing how to make the most of search engines, and traffic that may come your way as a result of them, is critical.
If you haven’t the foggiest idea what SEO is or how you can optimize your website, don’t worry. Today we’re just going to focus on one aspect of it: keywords. Knowing your business’ keywords and how to use them is one of the most important ways to make your website easily findable by people searching on Google, Bing, or Yahoo!. Continue reading
It wasn’t so long ago that marketers were screaming from the rooftops about their new favorite duo: Email marketing and social media.
They’re like peanut butter and jelly!
Peas and carrots!
Batman and Robin!
Two great tools that work even better when used together!
Fast forward a couple years, and the fact that email and social media go together is old news. (Yawn.) Now there’s a new favorite marketing team: Outbound and inbound.
Most of the marketing you do now is probably of the outbound variety. Email, social media, online surveys … those are all outbound communications. “Push” messaging, if you will.
On the other hand, inbound marketing is a catch-all term for the activities that increase the amount of website traffic that comes your way organically. I’m talking about content marketing (blogging, etc.) and search-engine optimization (SEO), among other things — tactics that make it easier for potential customers to find you on their own. Continue reading