Inbound or Outbound Marketing, Which Do You Use?

marketingAre you a business owner? Then you know all about the importance of marketing your business and spreading the word about your products and services. The success of your business depends greatly on the marketing you do. No marketing = no customers. Traditionally, outbound marketing has been the go to when it comes to marketing but it has really changed over the last few years.  Companies have been turning to inbound marketing for their advertising strategies. At the same time, there are people out there who might not be familiar with the differences between the two. Once you understand the pluses and minuses, you will be able to create a better marketing plan for your company and brand.

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Everything is Better in Bulk

Bulk EmailsWhen it comes to any business, whether you already have clients or trying to get new ones, you still need to communicate with them. If there isn’t a regular communication between the two parties, the businesses most likely lose market. But who has the time to draft a unique email to everyone on their subscriber list? By the time you’re done with all the individual emails, you have no time to actually focus on other aspects of your growing business.

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The Dos and Don’ts of Mobile Email Marketing

Building Digital Tablets HorizontalCommunicating via emails is becoming one of the most popular online activities. Mobile marketing in particular is taking off especially with start-ups and companies who want to connect with the younger generations. This is a new area that currently isn’t too congested with competition, but that is changing fast. So those who want the largest share of the pie need to hurry. That being said, not all emails are created equal and mistakes happen. So let’s talk about some DOs and DON’Ts that will help make your mobile marketing campaign a success!

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Are Your Outbound and Inbound Marketing Efforts Hitting the Sweet Spot?

CupcakesIt wasn’t so long ago that marketers were screaming from the rooftops about their new favorite duo: Email marketing and social media.

They’re like peanut butter and jelly!

Peas and carrots!

Batman and Robin!

Two great tools that work even better when used together!

Fast forward a couple years, and the fact that email and social media go together is old news. (Yawn.) Now there’s a new favorite marketing team: Outbound and inbound.

Most of the marketing you do now is probably of the outbound variety. Email, social media, online surveys … those are all outbound communications. “Push” messaging, if you will.

On the other hand, inbound marketing is a catch-all term for the activities that increase the amount of website traffic that comes your way organically. I’m talking about content marketing (blogging, etc.) and search-engine optimization (SEO), among other things — tactics that make it easier for potential customers to find you on their own. Continue reading