Check your inbox and I am sure there are a few surveys that you’ve received from several vendors. Surveys are everywhere. Companies rely heavily on customer satisfaction so what’s a better way to understand your customer if not a survey? Keep in mind that not all surveys are created equal. The ones that aren’t put together well will bring you inaccurate results or worse – target the wrong audience and yet again it will produce inaccurate results. You want to get good data from a survey? Then you must develop a great survey questionnaire. Regardless if you are mailing out your surveys or doing them online, you will need to know the steps of perfecting a survey questionnaire.