An Opened Newsletter doesn’t Necessarily Mean a Read Newsletter

Web_Survey2Do you spend time each week, month or quarter putting together a newsletter to share with your customers?  If you put the time and effort into a newsletter, you want to make sure that it’s being read and, more importantly, that it’s encouraging your customers to take action. General statistics will show you who opened it and who clicked on what links, but, unless you are sitting next to them, it’s really hard to tell if they actually read any part of it, let alone the whole thing.  Just because they opened it, doesn’t mean they read it. Why not spend some time this summer asking your audience for some feedback?

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