Are you a business owner? Then you know all about the importance of marketing your business and spreading the word about your products and services. The success of your business depends greatly on the marketing you do. No marketing = no customers. Traditionally, outbound marketing has been the go to when it comes to marketing but it has really changed over the last few years. Companies have been turning to inbound marketing for their advertising strategies. At the same time, there are people out there who might not be familiar with the differences between the two. Once you understand the pluses and minuses, you will be able to create a better marketing plan for your company and brand.
When it comes to any business, whether you already have clients or trying to get new ones, you still need to communicate with them. If there isn’t a regular communication between the two parties, the businesses most likely lose market. But who has the time to draft a unique email to everyone on their subscriber list? By the time you’re done with all the individual emails, you have no time to actually focus on other aspects of your growing business.
The “welcome email” is the best way to solidify the connection with your new reader. You have to keep in mind that once you have sent out the welcome email, you have now been invited into the subscriber’s world and they actually want to hear from you – so long that the content is actually relevant to them. The stakes are high so go big or go home!
If you are running the type of business that uses email marketing to sell your products and services, chances are you have sent out discount codes and coupons to your subscribers. This comes in extremely handy with what seems like a holiday every month. Being an avid shopper myself, I know that consumers decide where to shop based on the sales and discounts. However, emailing out these offers is a craft of its own and you’ve come to the right place to learn what you need to know in order to get the best results.
Anybody that’s been in sales knows that a customer doesn’t always end up buying JUST what they came to get. From a revenue standpoint, suggesting a higher priced product or an additional product that wasn’t on their list is always worth suggesting. What do you have to lose? You actually have everything to gain! So can this strategy be used in email marketing?
Blogging seems like something that started not too long but actually it started to take off in the 90’s. The idea behind it was to offer a unique way for people to share their point of view, frame of mind, experiences, and thoughts.
In this day and age, every Tom, Dick, and Harry has a blog. From Fortune 500 companies to mom-and-pop shops, companies are making the most of blogging to grow their digital presence. As a matter of fact, if your company site does not have a blog that is kept up with on a regular basis, then you are missing out on a huge chance to increase your firm’s visibility and, as a result, increase your digital reach.
Summer officially started just a few days ago but oh boy the warmer temperatures have really taken over. You know what this means – time for small businesses to get imaginative with their marketing strategies. So what if you don’t sell items that are summery, you can still be summery with your campaign theme right?
Here are five summery ways to increase revenue and build up your name this season.