Are you a business owner? Then you know all about the importance of marketing your business and spreading the word about your products and services. The success of your business depends greatly on the marketing you do. No marketing = no customers. Traditionally, outbound marketing has been the go to when it comes to marketing but it has really changed over the last few years. Companies have been turning to inbound marketing for their advertising strategies. At the same time, there are people out there who might not be familiar with the differences between the two. Once you understand the pluses and minuses, you will be able to create a better marketing plan for your company and brand.
You want to be found on the web. The Google Webmasters want to help you achieve that goal.
That’s why the team behind the search engine offers tools and advice so you can make the most of your web presence.
One of those tools is a series of videos (posted to YouTube, natch) in which Matt Cutts, Google’s head of webspam, answers questions from users. In a great video posted earlier this week, Matt compiled some of the most common SEO mistakes he sees.
Whether you maintain your own website or have someone else do it for you, check out the video and then make sure you’re not doing any of these things. Continue reading
It wasn’t so long ago that marketers were screaming from the rooftops about their new favorite duo: Email marketing and social media.
They’re like peanut butter and jelly!
Peas and carrots!
Batman and Robin!
Two great tools that work even better when used together!
Fast forward a couple years, and the fact that email and social media go together is old news. (Yawn.) Now there’s a new favorite marketing team: Outbound and inbound.
Most of the marketing you do now is probably of the outbound variety. Email, social media, online surveys … those are all outbound communications. “Push” messaging, if you will.
On the other hand, inbound marketing is a catch-all term for the activities that increase the amount of website traffic that comes your way organically. I’m talking about content marketing (blogging, etc.) and search-engine optimization (SEO), among other things — tactics that make it easier for potential customers to find you on their own. Continue reading