Are your Email Campaigns getting Abuse Complaints?

SpamSign2Junk mail – it’s evil and we all get it. Almost every website out there has a link concerning “email abuse”. But what does “email abuse” even mean? It occurs when unwanted spam is sent, such as third party ads, offensive content and even threats via email.  When the recipient reports the email as spam, the sender receives an abuse complaint. The process that alerts senders about the abuse complaint is called a Feedback Loop

In the Feedback Loop, the ISP of the person receiving the email reports the complaint back to sender.  The Feedback Loop process is very important to you as a sender, because it will directly affect how your emails are delivered in the future.  The more complaints you have, the less likely your email is to land in inboxes.  Chances are that your email will go to the junk folder next time.

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