Spring has finally sprung, the days are getting longer and the temperature is rising. To celebrate this change in the season we have put together 8 new spring themed templates. Simply search “spring2014″ in the template library to see what we have put together.
Are you tired of sending out those carefully written emails only to get no responses back? We’ve come up with some tips to help you make sure that your emails actually get noticed and read. Some of the things to focus on would be the subject line, the tone of the email, the content and so on.
Do you spend time each week, month or quarter putting together a newsletter to share with your customers? If you put the time and effort into a newsletter, you want to make sure that it’s being read and, more importantly, that it’s encouraging your customers to take action. General statistics will show you who opened it and who clicked on what links, but, unless you are sitting next to them, it’s really hard to tell if they actually read any part of it, let alone the whole thing. Just because they opened it, doesn’t mean they read it. Why not spend some time this summer asking your audience for some feedback?
But thanks — or rather, no thanks — to spammers, email clients like Gmail, Yahoo!, AOL, and Outlook.com are on their guard nowadays, and are doing what they can to preserve the user experience, tightening and refining their spam filters to keep out the unwanted messages.
The good news is that there are things you can do to get on the email clients’ good side and ensure that your emails will be considered legitimate messages and not spam. Even better: They’re not hard to do.