Accounting Firm Finds Email Marketing Doesn’t Have to Be Taxing

AccountantsDuring tax season, communicating with your accountant just happens naturally.

After all, everyone has questions about what forms to submit, what deductions they can claim, and what hours the office will be open and available to help.

But what happens when all the forms, receipts, and paperwork have been filed, and your refund has already been spent? Is there a place for an accounting firm in the off season? Continue reading

An Online Survey Can Ask for More than Customer Feedback

LuckyPupWhen most people think of an online survey, they think of customer feedback, and questions that ask recipients to rate, rank, and weigh in on their recent experiences.

Some businesses use a survey to ask customers for ideas and insights that they can use for future planning. For example, restaurants often ask about menu items they’re thinking about adding, and housecleaning businesses ask about additional services its clients might need.

Another way to use a survey is to collect more information about the members of your mailing list. After all, the more you know about your customers and what they want to hear from you, the better your communications to them can be. (Just be sure you’re making it clear what the incentive for giving this information is, and that you’re not just being nosy.)

Those are all great, but did you realize you can use an online survey for more fun purposes too? Continue reading