Are you one of those people for whom a blank piece of paper is the most terrifying thing?
Do you freak out at the prospect of writing blog posts, posting to social media, or sending email campaigns to your customers?
If yes, then you should know you’re not alone. Even the most prolific of writers sometimes get that uneasy feeling when it comes to putting finger to keyboard. What am I going to write about now? (Been there, said that.)
One thing I like to do to avoid writer’s block is keep a running list of ideas at my desk, so I’m never at a loss when it comes time to write another blog post. The second I think of an idea, I write it down. That way, I won’t forget it later. (Sometimes, I’ll even write the first paragraph or two while it’s fresh in my mind.)
For a busy small-business person who needs to fill an email newsletter, blog, or social media profile on a regular basis, coming up with ideas can be daunting. But it doesn’t have to be.
Here are 7 ways to come up with content ideas. Continue reading
All too often, email marketing is treated like just another way to push information at customers.
You have an agenda and things you want your customers to read. The question is, what do your customers want? What’s in it for them if they read your email?
With so much in your customers’ inboxes, you need to find and send content that will cause recipients to stop, open your email, and act on what you’re sending. Otherwise, your messages will fall victim to the delete button and they’ll be ignored.
So put yourself in your customers’ shoes and think about what it is that they want to hear from you. Chances are good it’s one or some of these five kinds of content: Continue reading
If a tree falls in the woods, will anybody hear it?
Now let’s rephrase the question: If a website goes live, will anybody find it?
Not unless it’s been optimized to be found by search engines.
Search engine optimization (SEO) is one of the most important aspects of inbound marketing, and knowing how to make the most of search engines, and traffic that may come your way as a result of them, is critical.
If you haven’t the foggiest idea what SEO is or how you can optimize your website, don’t worry. Today we’re just going to focus on one aspect of it: keywords. Knowing your business’ keywords and how to use them is one of the most important ways to make your website easily findable by people searching on Google, Bing, or Yahoo!. Continue reading