After all, who doesn’t enjoy watching a James Bond or Sydney Bristow kick butt as they go after the bad guys and save the world?
Of course, before any of that action can take place, there’s a lot of research done to find out exactly who the bad guys are. That’s where a team of investigators and agents come in who don’t get to take part in the car chases or gunplay, but whose roles are just as important.
Business is not a game of good guys and bad guys, but the spying metaphor is still reasonably apt because you need to know who you’re up against before you can be a real competitor in your area or industry.
So with that in mind, here are 7 ways to figure out who you’re up against so you can “spy” on the right businesses and keep pace with your competitors. Continue reading