Be Gone, Writer’s Block! Here Are 7 Ways to Come Up with Great Content Ideas

IdeasAre you one of those people for whom a blank piece of paper is the most terrifying thing?

Do you freak out at the prospect of writing blog posts, posting to social media, or sending email campaigns to your customers?

If yes, then you should know you’re not alone. Even the most prolific of writers sometimes get that uneasy feeling when it comes to putting finger to keyboard. What am I going to write about now? (Been there, said that.)

One thing I like to do to avoid writer’s block is keep a running list of ideas at my desk, so I’m never at a loss when it comes time to write another blog post. The second I think of an idea, I write it down. That way, I won’t forget it later. (Sometimes, I’ll even write the first paragraph or two while it’s fresh in my mind.)

For a busy small-business person who needs to fill an email newsletter, blog, or social media profile on a regular basis, coming up with ideas can be daunting. But it doesn’t have to be.

Here are 7 ways to come up with content ideas. Continue reading

Are Your Outbound and Inbound Marketing Efforts Hitting the Sweet Spot?

CupcakesIt wasn’t so long ago that marketers were screaming from the rooftops about their new favorite duo: Email marketing and social media.

They’re like peanut butter and jelly!

Peas and carrots!

Batman and Robin!

Two great tools that work even better when used together!

Fast forward a couple years, and the fact that email and social media go together is old news. (Yawn.) Now there’s a new favorite marketing team: Outbound and inbound.

Most of the marketing you do now is probably of the outbound variety. Email, social media, online surveys … those are all outbound communications. “Push” messaging, if you will.

On the other hand, inbound marketing is a catch-all term for the activities that increase the amount of website traffic that comes your way organically. I’m talking about content marketing (blogging, etc.) and search-engine optimization (SEO), among other things — tactics that make it easier for potential customers to find you on their own. Continue reading