Tips for Using Social Media to Your Advantage

Social MediaWith the population being over 7 billion, it might seems like the world is huge but really we are all closer than ever thanks to social media. All these new modernisms have made our lives much more convenient when it comes to reaching out to old friends/relatives. Yet these new platforms are even more reliable and effective for marketers and people in the business world who are looking to increase sales.

We have put together a few tips on how to use social media to increase your sales.

It’s all about who you know so you want to focus on relationships – social media takes time. I think we all have that urge inside of us to push our product to anyone and everyone simply because we are so excited to share it.  This is not the most effective way when it comes to social media. You want to make sure that the message you are putting out there is effective. If you are posting on your social media sites, you don’t want to particularly focus on “selling” as much as you want to stand out from the rest. You want to draw attention to your posts and statuses. It’s about selling smarter – not harder.

New tools and trends should be used to your benefit. For example, you want use relevant hashtags on your social media pages. You will make your brand more noticeable and increase your audience if using the right hashtags. Also by using the correct hashtags to promote contests and new products, you are showing brand consistency. Even though we all know that not every visitor is a customer, you are still building an audience, which will give you more hits on your page and more chances to sell.

In the words of Vanilla Ice – If there’s a problem, I’ll solve it! Free advice never hurt anyone and regardless of the industry you are in, most likely you have competition. You have to stand out and show that you have that niche that nobody else does.  Using social media is a great platform to spread word to your potential customers about your solutions that they might need for their problems. We suggest posting real customer reviews and product reviews – you can even post videos with examples of how your products can help out your customers.

Don’t be blind to what’s in front of you and be aware of all the possible opportunities. To hit you with another cheesy saying, you have to strike when the iron is hot so keep an eye out on the market shifts in trends and especially the ones in your industry. This is one of the times that being an opportunist is a good thing.

In the end, the point is to increase your sales by engaging your brand with social media. You don’t want to just post a picture of what you’re selling and say “BUY ME!” You want to know how to nurture relationships, develop interest, and get all those people into your sales pipeline. The main goal is to create a solid brand name, get a following and make sure that your brand sticks. Stick with these tips to increase you sales.

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