Email Marketing Helps You Go Green on Earth Day, and Always

email and fresh grassToday is Earth Day, and everywhere you look, people are talking about “going green.”

It’s true of businesses too: Whether they’re promoting earth-friendly practices like recycling paper and plastic, encouraging employees to ride their bikes to work, or offering a discount to customers who use recycled bags when they shop, everyone is trying to help the planet today.

Of course, Earth Day is something that should be celebrated every day. It doesn’t have to be a holiday for you to make changes that have a big effect on your business and the environment.

If you ask me, riding your bike to work every day is a little extreme — especially if your typical attire is a suit and tie (not that mine is). But you can do other things, like cut down on the amount of paper and unnecessary items you might be wasting every day. For example, keeping a recycling basket near your printer and reusing pages when possible can go a long way towards minimizing the amount of paper used and the reducing the costs incurred by buying all those reams.

“Going green” can extend beyond your daily internal business practices, though. Continue reading

Create an Online Survey That Will Make Your Customers Smile

BewertungYou have questions, and your customers have the answers.

So what are you waiting for? Ask away in an online survey!

But before you hit Send, let us ask you a question: Is your survey set up to get the most responses possible?

Here are a few tips to make sure your survey is well received, gets your audience excited, and gives you the data you’re looking for. Continue reading

5 Kinds of Content Your Customers Want to Read in Your Next Email Newsletter

Email TabletAll too often, email marketing is treated like just another way to push information at customers.

You have an agenda and things you want your customers to read. The question is, what do your customers want? What’s in it for them if they read your email?

With so much in your customers’ inboxes, you need to find and send content that will cause recipients to stop, open your email, and act on what you’re sending. Otherwise, your messages will fall victim to the delete button and they’ll be ignored.

So put yourself in your customers’ shoes and think about what it is that they want to hear from you. Chances are good it’s one or some of these five kinds of content: Continue reading

I Know My Website’s Keywords. Now What?

Keywords keyboard keyIf a tree falls in the woods, will anybody hear it?

Not necessarily.

Now let’s rephrase the question: If a website goes live, will anybody find it?

Not unless it’s been optimized to be found by search engines.

Search engine optimization (SEO) is one of the most important aspects of inbound marketing, and knowing how to make the most of search engines, and traffic that may come your way as a result of them, is critical.

If you haven’t the foggiest idea what SEO is or how you can optimize your website, don’t worry. Today we’re just going to focus on one aspect of it: keywords. Knowing your business’ keywords and how to use them is one of the most important ways to make your website easily findable by people searching on Google, Bing, or Yahoo!. Continue reading

An Online Survey Can Ask for More than Customer Feedback

LuckyPupWhen most people think of an online survey, they think of customer feedback, and questions that ask recipients to rate, rank, and weigh in on their recent experiences.

Some businesses use a survey to ask customers for ideas and insights that they can use for future planning. For example, restaurants often ask about menu items they’re thinking about adding, and housecleaning businesses ask about additional services its clients might need.

Another way to use a survey is to collect more information about the members of your mailing list. After all, the more you know about your customers and what they want to hear from you, the better your communications to them can be. (Just be sure you’re making it clear what the incentive for giving this information is, and that you’re not just being nosy.)

Those are all great, but did you realize you can use an online survey for more fun purposes too? Continue reading

Six Easy Tips for a Successful Email Marketing Campaign

hand press button and e-mailSending out successful email campaigns is an important way to market your business and help it succeed.

Of course, that’s no longer a trade secret, as every business and nonprofit organization is now competing for attention in the inbox. That makes for a lot of split-second decisions, with people deciding whether to open or delete emails they receive almost instantly.

How can you stand out in an overcrowded inbox? Here are six easy tips that will help you do so, and reach the most people possible.  Continue reading

Are Your Outbound and Inbound Marketing Efforts Hitting the Sweet Spot?

CupcakesIt wasn’t so long ago that marketers were screaming from the rooftops about their new favorite duo: Email marketing and social media.

They’re like peanut butter and jelly!

Peas and carrots!

Batman and Robin!

Two great tools that work even better when used together!

Fast forward a couple years, and the fact that email and social media go together is old news. (Yawn.) Now there’s a new favorite marketing team: Outbound and inbound.

Most of the marketing you do now is probably of the outbound variety. Email, social media, online surveys … those are all outbound communications. “Push” messaging, if you will.

On the other hand, inbound marketing is a catch-all term for the activities that increase the amount of website traffic that comes your way organically. I’m talking about content marketing (blogging, etc.) and search-engine optimization (SEO), among other things — tactics that make it easier for potential customers to find you on their own. Continue reading