3 Videos to Watch Before Creating an Email Campaign

email marketingCreating your first email campaign is always really exciting but it can also be scary at the same time. There is a lot that needs to be done to create a successful campaign. You need to get together your email contacts,  create content for your email and find images that compliment your message. Finally, everything needs to be put together in an email template. You have enough to worry about, so to get you acquainted with ConnectedView’s powerful email tools, we have pulled three great educational videos you should watch before getting started.

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The Dos and Don’ts of Mobile Email Marketing

Building Digital Tablets HorizontalCommunicating via emails is becoming one of the most popular online activities. Mobile marketing in particular is taking off especially with start-ups and companies who want to connect with the younger generations. This is a new area that currently isn’t too congested with competition, but that is changing fast. So those who want the largest share of the pie need to hurry. That being said, not all emails are created equal and mistakes happen. So let’s talk about some DOs and DON’Ts that will help make your mobile marketing campaign a success!

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Are you doing all that you can for your email list?

hand watering a plant with watering-canLet’s go back to the basics – if you want something to grow, you need to feed and water it right? Well the same goes for your email list. So what are you doing to improve your list? You can go with the trusty ways of pushing for better search, more advertising, increased social presence. But the results are always more visitors to the site but not necessarily more revenue.

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Are You Aware?

Charity BannerNovember is here and it is full of events and observances. Not only do we get eager for that fourth Thursday and all the great sales that follow but we also recognize the fact that it’s American Diabetes month, Lung cancer awareness month, National adoption awareness month and don’t forget to start growing your mustache!

Why not take this time to support a great cause and invite your customers to join you?  One way to get started would be to run a special promotion where you donate the sales from a particular product. It’s a great way to help increase your sales and help raise consciousness and money for a cause. You can alert your customers about this special promotion with an email or a social media campaign that is customized for your business.

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Do you have a blog? NO!? You should!

Blog DefinitionBlogging seems like something that started not too long but actually it started to take off in the 90’s. The idea behind it was to offer a unique way for people to share their point of view, frame of mind, experiences, and thoughts.

In this day and age, every Tom, Dick, and Harry has a blog. From Fortune 500 companies to mom-and-pop shops, companies are making the most of blogging to grow their digital presence. As a matter of fact, if your company site does not have a blog that is kept up with on a regular basis, then you are missing out on a huge chance to increase your firm’s visibility and, as a result, increase your digital reach.

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Is Your Website a Frightmare?

FrightmarePutting together a well-designed website is a somewhat easy job. That is not the issue here – it’s designing one that actually represents your business and speaks to your customers – that’s the trick. Well we’ve got a treat for you that will take away those fears. ConnectedView can show you the steps to take to make certain that you produce not only an effective SEO website, but makes sure that your target audience can find your website in their searches. By running the “Site Report Card”, you will be able to drill down on the exact issues you need to focus on – Images, Links, Keywords, Backlinks, and Sitemap.

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Should I test before I send? YES!

Tested Stamp Shows Approved Or PassedGiven that different email programs will show your HTML email in different ways, it’s always a good idea to carefully check your campaign. Once you are constructing your email campaign, you will see it in a browser preview. When you actually send it out however, that exact same email will be seen in any number of different ways. For example – Desktop email apps such as Outlook or Apple Mail, web based email such as Gmail or Hotmail and more and more on smart phones and devices like an iPad.

The email you sent could be rendered differently in an email client versus a browser, and it might look differently in Outlook than it would in Gmail. And as if that isn’t enough, there are certain web based email platforms that actually work differently depending on the browser you access them through. What should you be looking out for? Well, the kinds of dissimilarities you may see could contain padding and margin deviations, spacing, background pictures not showing up, CSS being overlooked and much, much more.

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