Measuring the Success of your Event

ticket and calendarAfter months of planning, your event has finally taken place and it went great!  Well, you THINK it went great, but do you know if your guests felt the same way?  Sometimes when you are so involved in the details, you might miss things that your guests notice right away.  You may even find out that people thought it was even better than you thought.  Getting insights from your attendees will help you understand what worked and what didn’t, allowing you to better plan your next event to make sure that it is an overwhelming success!

It can be difficult to come up with the right questions to ask, so we thought we’d put together a list for you to pick and choose from.  Here are some that we think will get you the answers that you’re looking for…

Was the event planned and organized well?
Was the location and venue convenient?
Did the event stay within the time allotted?
Was there enough staff available?
Was the admission price fair?
How did you find out about the event?
Was the event well-advertised?
Did the event provide everything that was promised?
Would you attend another event like this in the future?
How far did you travel for this event?
What was your objective of attending the event?

If you held a Fundraising event, consider asking:

Have you attended a fundraising event for the same cause in the past?
Did the fundraiser seem successful?
Did you make a donation at the event?
Did you have a clear understanding what your donation was going towards?
Would you be interested in attending another fundraiser for the same cause and donating again?

If you held a Sporting event, consider asking:

Was the route marked clearly?
Was the course too easy or too difficult?
Were the meeting areas clearly marked?
Was the registration process easy?
Did you feel safe on the course?

If you held a Training event, consider asking:

Have your skills improved because of the training?
Was there enough time for questions?
Did the instructor make you feel comfortable?
Was the instructor organized and prepared for the training?
Was the information presented clearly?

If you held a Trade Show, consider asking:

Did the exhibitor information package include enough information?
Was the space allotted to your booth appropriate?
Did you feel that attendees were valuable potential customers?
Was the exhibitor fee appropriate?
Was there adequate advertising done for the show?

How do you measure the success of an event?  Leave a comment below to let us know what works for you!!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>