You may have the most beautiful images on your website, but do you know if the search engines like them too? Search engines look to the attributes of the images in order to understand what they are there for. Having the right information on each image, will help the search engines to properly index your website, and, therefore, help you to rank higher in search results. Below are a few things to double-check in regards to your images:
When an image is added to a website, it is stored at a unique location. Sometimes the image can be removed completely or moved to a new location. If the image is no longer there, it will not appear on your website. Your images were placed there for everyone to see, so it is important to make sure they are actually appearing.
IMAGES WITHOUT ALT ATTRIBUTE
All images can have a distinct filename and “alt” attribute, both of which you should take advantage of. The “alt” attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Why use this attribute? This tag is used by search engines to understand why this image is there. Also, if a user is viewing your site on a browser that doesn’t support images or a screen reader, the contents of the alt attribute provide information about the picture.
IMAGES WITHOUT META KEYWORDS IN ALT ATTRIBUTE
The “alt” attribute is text that appears if the image cannot be displayed. It tells the search engines and the website visitors what the image is about. Search engines look for the page keywords in these “alt” attributes. By having the same keywords for the image as you do on the page, it may help to improve your search engine rankings.
IMAGES WITHOUT EXPIRES ATTRIBUTE
The <Expires> meta tag is helpful for the browsers and search engines. When a browser notices this tag, they will cache the images in visitor’s browser – this helps improve the speed of loading on web page containing the image(s). Search engines will re-index your page upon expiration in order to cache the new images.
ConnectedView will help you identify if you have any issues with these criteria, plus many others. It is all reported to you in an easy to read report that you can pass along to your website support folks. Making these changes will help you have a website that is both beautiful and technically sound. We’d love to show you how we can help – click here for more information on our Website Analysis Tool.