Given that different email programs will show your HTML email in different ways, it’s always a good idea to carefully check your campaign. Once you are constructing your email campaign, you will see it in a browser preview. When you actually send it out however, that exact same email will be seen in any number of different ways. For example – Desktop email apps such as Outlook or Apple Mail, web based email such as Gmail or Hotmail and more and more on smart phones and devices like an iPad.
The email you sent could be rendered differently in an email client versus a browser, and it might look differently in Outlook than it would in Gmail. And as if that isn’t enough, there are certain web based email platforms that actually work differently depending on the browser you access them through. What should you be looking out for? Well, the kinds of dissimilarities you may see could contain padding and margin deviations, spacing, background pictures not showing up, CSS being overlooked and much, much more.
Luckily for ConnectedView customers, we offer an email preview test that will help see any issues before your campaign goes out. This customizable test allows you to view your email template in up to 21 different email clients and browsers. Once your test has finished running, you will see a visual representation of the email template in the email client. You will also see a code analysis that will highlight the bits of code that a particular email client doesn’t support. The test also offers up tips and tricks for each client that will help you avoid any issues in the future. In addition, there is a link validator that will check to make sure all the links inside your template work properly.
So as you can see, it is imperative that you check and make sure your email is comprehensible and engaging on as many email clients as you can. I am not saying it should look exactly the same, however it should be functional.
You are now on your way to test and send!