Are you doing all that you can for your email list?

hand watering a plant with watering-canLet’s go back to the basics – if you want something to grow, you need to feed and water it right? Well the same goes for your email list. So what are you doing to improve your list? You can go with the trusty ways of pushing for better search, more advertising, increased social presence. But the results are always more visitors to the site but not necessarily more revenue.

Developing your email list is somewhat different from adding fans or followers. Everything starts with trust from your reader to allow you entrance to their inbox. That trust can be hard to earn and lost very quickly if not cared for. You want people to come back to your site time and time again so they will subscribe once they see there’s true value to that subscription. You want to assure your readers that their information will not be shared with anyone else. This should be mentioned in your Privacy Policy, which should be placed right next to the opt-in form.

You should also look into social sign ups if you haven’t done so yet. You can add a sign up form to your social media pages and offer your audience the opportunity to sign up to receive correspondences. Remember – less is more so make it easy. You don’t want to ask the audience to fill out a ton of fields. Keep in mind that you don’t want to scare them off – an email and a name is all you need until you develop a better relationship.

One of the things to focus on is to make sure you are providing value in your posts. The goal here is to make sure that every subscriber finds value in the emails you send out. It could be in the form of a discount or great advice that your readers can put to use. Everyone loves free advice and what’s more, we love to share things we like with our friends.

It’s pretty clear that, unless you’re growing your email list regularly, you’re actually leaving a ton of money on the table. Growing your email list should be the most important strategy for your online strategy.

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