If you’re anything like me, then you’re a fan of spy movies and TV shows.
After all, who doesn’t enjoy watching a James Bond or Sydney Bristow kick butt as they go after the bad guys and save the world?
Of course, before any of that action can take place, there’s a lot of research done to find out exactly who the bad guys are. That’s where a team of investigators and agents come in who don’t get to take part in the car chases or gunplay, but whose roles are just as important.
Business is not a game of good guys and bad guys, but the spying metaphor is still reasonably apt because you need to know who you’re up against before you can be a real competitor in your area or industry.
So with that in mind, here are 7 ways to figure out who you’re up against so you can “spy” on the right businesses and keep pace with your competitors. Continue reading
If a tree falls in the woods, will anybody hear it?
Now let’s rephrase the question: If a website goes live, will anybody find it?
Not unless it’s been optimized to be found by search engines.
Search engine optimization (SEO) is one of the most important aspects of inbound marketing, and knowing how to make the most of search engines, and traffic that may come your way as a result of them, is critical.
If you haven’t the foggiest idea what SEO is or how you can optimize your website, don’t worry. Today we’re just going to focus on one aspect of it: keywords. Knowing your business’ keywords and how to use them is one of the most important ways to make your website easily findable by people searching on Google, Bing, or Yahoo!. Continue reading
Did you ever wonder how your website compares to your competitors’ websites?
It’s important to know if other websites are showing up instead of yours when people search using certain keywords.
One way to do this is to go to the various search engines, such as Google, Bing, or Yahoo, type in a keyword, hit Search, and then analyze the results to see where your website appears compared to your competitors.
But, that can take time away from more important things.
We have a better solution. Continue reading