Spring cleaning is upon us! It’s time to open up all your windows and let all those cobwebs fly away. Have you ever thought about doing the same with your recipient lists? You’ve already spent all this time designing the template/newsletter just right and you are now ready to reach out to your customers. But who will receive the emails? Which recipients only want info concerning certain topics? Are your emails getting to people who actually want them? Are your bounce rates still high? Answering those questions is an important step on your path to a shiny and polished list. By scrubbing the list, you can reduce the chances of unsubscribes and customers marking you as SPAM. The steps below will help you identify and remove contacts that may be damaging your overall reputation and allow you to increase your content quality ranking, improve your “open” rates and most importantly – you will be an online marketing superstar!
But thanks — or rather, no thanks — to spammers, email clients like Gmail, Yahoo!, AOL, and Outlook.com are on their guard nowadays, and are doing what they can to preserve the user experience, tightening and refining their spam filters to keep out the unwanted messages.
The good news is that there are things you can do to get on the email clients’ good side and ensure that your emails will be considered legitimate messages and not spam. Even better: They’re not hard to do.
It’s because that’s one example of the kind of misleading subject line many spammers use to get recipients to open their emails. (Did it get you to click through and read this blog post?)
And unfortunately, what the spammers are doing is making it harder for legitimate senders like you — businesses and organizations that have important information they want to share with customers — to get through to subscribers. Continue reading
After all, everyone has questions about what forms to submit, what deductions they can claim, and what hours the office will be open and available to help.
But what happens when all the forms, receipts, and paperwork have been filed, and your refund has already been spent? Is there a place for an accounting firm in the off season? Continue reading
Do you freak out at the prospect of writing blog posts, posting to social media, or sending email campaigns to your customers?
If yes, then you should know you’re not alone. Even the most prolific of writers sometimes get that uneasy feeling when it comes to putting finger to keyboard. What am I going to write about now? (Been there, said that.)
One thing I like to do to avoid writer’s block is keep a running list of ideas at my desk, so I’m never at a loss when it comes time to write another blog post. The second I think of an idea, I write it down. That way, I won’t forget it later. (Sometimes, I’ll even write the first paragraph or two while it’s fresh in my mind.)
For a busy small-business person who needs to fill an email newsletter, blog, or social media profile on a regular basis, coming up with ideas can be daunting. But it doesn’t have to be.
Here are 7 ways to come up with content ideas. Continue reading
Today is Earth Day, and everywhere you look, people are talking about “going green.”
It’s true of businesses too: Whether they’re promoting earth-friendly practices like recycling paper and plastic, encouraging employees to ride their bikes to work, or offering a discount to customers who use recycled bags when they shop, everyone is trying to help the planet today.
Of course, Earth Day is something that should be celebrated every day. It doesn’t have to be a holiday for you to make changes that have a big effect on your business and the environment.
If you ask me, riding your bike to work every day is a little extreme — especially if your typical attire is a suit and tie (not that mine is). But you can do other things, like cut down on the amount of paper and unnecessary items you might be wasting every day. For example, keeping a recycling basket near your printer and reusing pages when possible can go a long way towards minimizing the amount of paper used and the reducing the costs incurred by buying all those reams.
“Going green” can extend beyond your daily internal business practices, though. Continue reading
All too often, email marketing is treated like just another way to push information at customers.
You have an agenda and things you want your customers to read. The question is, what do your customers want? What’s in it for them if they read your email?
With so much in your customers’ inboxes, you need to find and send content that will cause recipients to stop, open your email, and act on what you’re sending. Otherwise, your messages will fall victim to the delete button and they’ll be ignored.
So put yourself in your customers’ shoes and think about what it is that they want to hear from you. Chances are good it’s one or some of these five kinds of content: Continue reading