Everything is Better in Bulk

Bulk EmailsWhen it comes to any business, whether you already have clients or trying to get new ones, you still need to communicate with them. If there isn’t a regular communication between the two parties, the businesses most likely lose market. But who has the time to draft a unique email to everyone on their subscriber list? By the time you’re done with all the individual emails, you have no time to actually focus on other aspects of your growing business.

Continue reading

Everyone Loves a Welcome Party!

TargetThe “welcome email” is the best way to solidify the connection with your new reader. You have to keep in mind that once you have sent out the welcome email, you have now been invited into the subscriber’s world and they actually want to hear from you – so long that the content is actually relevant to them. The stakes are high so go big or go home!

Continue reading

Get Your Hot Deals Here!!!

Coupon cut outIf you are running the type of business that uses email marketing to sell your products and services, chances are you have sent out discount codes and coupons to your subscribers. This comes in extremely handy with what seems like a holiday every month.  Being an avid shopper myself, I know that consumers decide where to shop based on the sales and discounts. However, emailing out these offers is a craft of its own and you’ve come to the right place to learn what you need to know in order to get the best results.

Continue reading

To Upsell or to Upsell?

Increase SalesAnybody that’s been in sales knows that a customer doesn’t always end up buying JUST what they came to get. From a revenue standpoint, suggesting a higher priced product or an additional product that wasn’t on their list is always worth suggesting. What do you have to lose? You actually have everything to gain! So can this strategy be used in email marketing?

Continue reading