Inbound or Outbound Marketing, Which Do You Use?

marketingAre you a business owner? Then you know all about the importance of marketing your business and spreading the word about your products and services. The success of your business depends greatly on the marketing you do. No marketing = no customers. Traditionally, outbound marketing has been the go to when it comes to marketing but it has really changed over the last few years.  Companies have been turning to inbound marketing for their advertising strategies. At the same time, there are people out there who might not be familiar with the differences between the two. Once you understand the pluses and minuses, you will be able to create a better marketing plan for your company and brand.

Continue reading

The Kind of Traffic We Like To Be In

trafficsignWant to get traffic on your site? Links are your answer, in particular backlinks! It’s one of the oldest and best ways to get your search engine ranking to go up and to get visitors from other sites to come to yours. Google, as we all know, highly values quality inbound links to a site with a higher ranking. At the same time, let’s keep in mind that it’s quality over quantity that you should pay attention to. A good dozen of links to your site from related high quality sites are a much better look than say hundreds of low quality links. For example, you never want to get involved site that say will automatically exchange links with you. You will end exchanging links with low quality sites that aren’t even related to your business.  This is the time to play hard to get and not say yes to every site.

Continue reading

Tips for Using Social Media to Your Advantage

Social MediaWith the population being over 7 billion, it might seems like the world is huge but really we are all closer than ever thanks to social media. All these new modernisms have made our lives much more convenient when it comes to reaching out to old friends/relatives. Yet these new platforms are even more reliable and effective for marketers and people in the business world who are looking to increase sales.

We have put together a few tips on how to use social media to increase your sales.

Continue reading

Are You Aware?

Charity BannerNovember is here and it is full of events and observances. Not only do we get eager for that fourth Thursday and all the great sales that follow but we also recognize the fact that it’s American Diabetes month, Lung cancer awareness month, National adoption awareness month and don’t forget to start growing your mustache!

Why not take this time to support a great cause and invite your customers to join you?  One way to get started would be to run a special promotion where you donate the sales from a particular product. It’s a great way to help increase your sales and help raise consciousness and money for a cause. You can alert your customers about this special promotion with an email or a social media campaign that is customized for your business.

Continue reading

Do you have a blog? NO!? You should!

Blog DefinitionBlogging seems like something that started not too long but actually it started to take off in the 90’s. The idea behind it was to offer a unique way for people to share their point of view, frame of mind, experiences, and thoughts.

In this day and age, every Tom, Dick, and Harry has a blog. From Fortune 500 companies to mom-and-pop shops, companies are making the most of blogging to grow their digital presence. As a matter of fact, if your company site does not have a blog that is kept up with on a regular basis, then you are missing out on a huge chance to increase your firm’s visibility and, as a result, increase your digital reach.

Continue reading

Employee Pick – The Secret Family Recipe

PeanutButterPiePosted by Dan

Since as far back as I can remember every special event at my parent’s house has always included one thing. No matter what the holiday or special occasion there has always been a Peanut Butter Pie involved. It is my absolute favorite dessert. I can’t tell you how much I love Peanut Butter just by itself and when you mixed it with gram crackers, chocolate, whipped cream and a glass of cold milk the experience and taste is even more incredible. It took me years to get the recipe from my mother, but finally it happened and I was able to bake my own Peanut Butter Pie and make it a tradition at my house.

Continue reading

Employee Pick – How one Wrinkly Face Changed my Life

haloPosted by Heather

Dogs have been a part of my life since I can remember. I grew up with quite an assortment – Collies, Great Danes, Pugs, and Keeshonds. I took naps on the Great Danes’ bellies as a toddler, witnessed both birth and death for the first time in grade school and had my first experience with a rescue dog in high school. As an adult, my brother & I rescued a big, goofy, Rottie/Rhodesian Ridgeback/Mastiff/Chocolate Lab that was a stray in Vermont named Hooch. When I bought my first house, I rescued Deuce, who is a Catahoula Leopard/Pitbull mix. He was in Pennsylvania and had to find a new home when his owner was diagnosed with cancer. Then came Zoe. She’s also a Pitbull mix who was rescued as a former bait dog in Hartford, Connecticut. You would think that I would have realized by then that maybe I had a soft-spot for rescue dogs.

But it wasn’t until rescue dog number #5 that I figured out just how important rescue dogs were to me. Halo made it crystal clear.

Continue reading