If you are running the type of business that uses email marketing to sell your products and services, chances are you have sent out discount codes and coupons to your subscribers. This comes in extremely handy with what seems like a holiday every month. Being an avid shopper myself, I know that consumers decide where to shop based on the sales and discounts. However, emailing out these offers is a craft of its own and you’ve come to the right place to learn what you need to know in order to get the best results.
Check your inbox and I am sure there are a few surveys that you’ve received from several vendors. Surveys are everywhere. Companies rely heavily on customer satisfaction so what’s a better way to understand your customer if not a survey? Keep in mind that not all surveys are created equal. The ones that aren’t put together well will bring you inaccurate results or worse – target the wrong audience and yet again it will produce inaccurate results. You want to get good data from a survey? Then you must develop a great survey questionnaire. Regardless if you are mailing out your surveys or doing them online, you will need to know the steps of perfecting a survey questionnaire.
Want to get traffic on your site? Links are your answer, in particular backlinks! It’s one of the oldest and best ways to get your search engine ranking to go up and to get visitors from other sites to come to yours. Google, as we all know, highly values quality inbound links to a site with a higher ranking. At the same time, let’s keep in mind that it’s quality over quantity that you should pay attention to. A good dozen of links to your site from related high quality sites are a much better look than say hundreds of low quality links. For example, you never want to get involved site that say will automatically exchange links with you. You will end exchanging links with low quality sites that aren’t even related to your business. This is the time to play hard to get and not say yes to every site.
Anybody that’s been in sales knows that a customer doesn’t always end up buying JUST what they came to get. From a revenue standpoint, suggesting a higher priced product or an additional product that wasn’t on their list is always worth suggesting. What do you have to lose? You actually have everything to gain! So can this strategy be used in email marketing?