The Dos and Don’ts of Mobile Email Marketing

Building Digital Tablets HorizontalCommunicating via emails is becoming one of the most popular online activities. Mobile marketing in particular is taking off especially with start-ups and companies who want to connect with the younger generations. This is a new area that currently isn’t too congested with competition, but that is changing fast. So those who want the largest share of the pie need to hurry. That being said, not all emails are created equal and mistakes happen. So let’s talk about some DOs and DON’Ts that will help make your mobile marketing campaign a success!

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Are you doing all that you can for your email list?

hand watering a plant with watering-canLet’s go back to the basics – if you want something to grow, you need to feed and water it right? Well the same goes for your email list. So what are you doing to improve your list? You can go with the trusty ways of pushing for better search, more advertising, increased social presence. But the results are always more visitors to the site but not necessarily more revenue.

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Are You Aware?

Charity BannerNovember is here and it is full of events and observances. Not only do we get eager for that fourth Thursday and all the great sales that follow but we also recognize the fact that it’s American Diabetes month, Lung cancer awareness month, National adoption awareness month and don’t forget to start growing your mustache!

Why not take this time to support a great cause and invite your customers to join you?  One way to get started would be to run a special promotion where you donate the sales from a particular product. It’s a great way to help increase your sales and help raise consciousness and money for a cause. You can alert your customers about this special promotion with an email or a social media campaign that is customized for your business.

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Do you have a blog? NO!? You should!

Blog DefinitionBlogging seems like something that started not too long but actually it started to take off in the 90’s. The idea behind it was to offer a unique way for people to share their point of view, frame of mind, experiences, and thoughts.

In this day and age, every Tom, Dick, and Harry has a blog. From Fortune 500 companies to mom-and-pop shops, companies are making the most of blogging to grow their digital presence. As a matter of fact, if your company site does not have a blog that is kept up with on a regular basis, then you are missing out on a huge chance to increase your firm’s visibility and, as a result, increase your digital reach.

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