Spring cleaning is upon us! It’s time to open up all your windows and let all those cobwebs fly away. Have you ever thought about doing the same with your recipient lists? You’ve already spent all this time designing the template/newsletter just right and you are now ready to reach out to your customers. But who will receive the emails? Which recipients only want info concerning certain topics? Are your emails getting to people who actually want them? Are your bounce rates still high? Answering those questions is an important step on your path to a shiny and polished list. By scrubbing the list, you can reduce the chances of unsubscribes and customers marking you as SPAM. The steps below will help you identify and remove contacts that may be damaging your overall reputation and allow you to increase your content quality ranking, improve your “open” rates and most importantly – you will be an online marketing superstar!
So you’ve decided to conduct an online survey.
Now comes the fun part: Creating the survey and writing questions that will get you the answers you need. Sounds easy enough, doesn’t it? But don’t take this step too lightly. After all, if you don’t ask your questions the right way, you won’t get the answers you need.
Watch Ollie the Chocolatier discover a new and connected way to handle his online marketing, allowing him to spend less time and money and focus more on growing the business.
But thanks — or rather, no thanks — to spammers, email clients like Gmail, Yahoo!, AOL, and Outlook.com are on their guard nowadays, and are doing what they can to preserve the user experience, tightening and refining their spam filters to keep out the unwanted messages.
The good news is that there are things you can do to get on the email clients’ good side and ensure that your emails will be considered legitimate messages and not spam. Even better: They’re not hard to do.
It’s because that’s one example of the kind of misleading subject line many spammers use to get recipients to open their emails. (Did it get you to click through and read this blog post?)
And unfortunately, what the spammers are doing is making it harder for legitimate senders like you — businesses and organizations that have important information they want to share with customers — to get through to subscribers. Continue reading
You want to be found on the web. The Google Webmasters want to help you achieve that goal.
That’s why the team behind the search engine offers tools and advice so you can make the most of your web presence.
One of those tools is a series of videos (posted to YouTube, natch) in which Matt Cutts, Google’s head of webspam, answers questions from users. In a great video posted earlier this week, Matt compiled some of the most common SEO mistakes he sees.
Whether you maintain your own website or have someone else do it for you, check out the video and then make sure you’re not doing any of these things. Continue reading